Just a little reminder for my dutch readers

Hi again,

First of all I promiss I will update this blog more frequently! I've been slacking and I shouldn't be.
To all my dutch readers a little reminder. You can find my dutch Promotional Marketing blog here.

Marketing is not the same as promotion! Marketing is running a business!

Personally Im finding it unbelievable how many people think that marketing equals promotion. Everyone should know that Promotion is only a part of marketing as a whole. Just to make sure that that you know, marketing consists of a few basic ingredients, the number of ingredients is always under debate, but the following four are not debated:

• Price

Price is what generates your income but is at the same time a powerfull marketing instrument. For example you can choose to be the cheapest provider. But that has it's effects on your image with your target audience and the other ingredients.

• Product

This is what you deliver to your target audience. But always keep in mind: "What is this worth to my audience?"

• Personel

Your personel is the face of your business and therefor unbelievably important to your business. If you choose for a low price then wont need the best qualified personel. But again keep in mind what your Target Audience expects.

• Promotion

The following questions have to be asked: "How do present myself to my target audience?" "How do I simulate my target audience?" and the most important one "How do I make my target audience buy from me?"

Something that strikes me as strange nowadays is that a lot of businesses are being lead by accountants. The problem with accounts is that they are lead by numbers. And if something is clear when we look at history, then its the fact that numbers arent always right!

So read the instruction manual before you use an accountant to formulate your business policy. Past results, do not give any garantees for the future!

To have a good and healthy business you need a good and healthy mix of ingredients. A nose for business, creativity and the right numbers (no, the accountant isnt evil) but also a good marketing mix!

A small change in policy / Een kleine verandering in beleid

Vanaf vandaag zullen alle post op dit Blog in het engels worden gemaakt. Ik doe dit eigenlijk om één hoofdreden. De zoekterm die ik hier heb gebruikt is Engels. Er zijn nog enkele kleine andere redenen. Deze blog kan me goed helpen in mijn vertalingen en interpretaties van zowel Engelse als Nederlandse blogs/nieuws.

Starting today all posts made on this blog will be in english. There is 1 main reason for me to do this. The keywords I used for this blog were english. Next to this main reason I got a few other minor reasons. For example, this blog can help me with my translations en interpretations of both english and dutch blogs/news.